It is the spectacular unboxing of Google’s Nexus One phone. The stop-motion is by none other than Patrick Boivin. In case you didn’t know, unboxing videos are quite the cult thing on the Internet.

Google hired Patrick Boivin to do something off the beaten track. And we say they were well served.

We’re biased of course, but we think it’s one of his best. And it’s gonna go viral like crazy!

UPDATE: as of this a.m. the clip is a few hits shy of half a million.