Unboxtherapy’s Lewis Hilsenteger is a Cut Above With the Dollar Shave Club

This is Unboxtherapy’s latest integration for the Dollar Shave Club.

From Tubular Insights:

“We all remember the first time that we watched “DollarShaveClub.com – Our Blades Are F***ing Great.” Published in March 2012, the oldest video on Dollar Shave Club’s YouTube channel currently has 24.7 million views and 180,000 engagements, according to Tubular Labs.”

“Lately, Dollar Shave Club has been cleverly using sponsored video, the industry’s fastest growing marketing channel, to accomplish something that hasn’t been seen in these parts for more than 140 years. In fact, this form of collaboration was first described by Mark Twain in Chapter 2 of The Adventures of Tom Sawyer, which was published way back in 1876. That’s right, Dollar Shave Club has figured out how to get its friends to whitewash the modern equivalent of Aunt Polly’s fence, or to be more literal, the brand is sponsoring a wide variety of influencers to create sponsored videos on YouTube and Facebook that are engaging and also happen to promote the brand’s amazing razors and grooming products.”

“So, how are they doing? Well, I’m glad you asked.  Dollar Shave Club is currently working with 24 content partners, who have created 69 sponsored videos. The most popular is “8 Groovy grooming hacks to keep you feelin’ fly this summer!” Uploaded to Blossom’s Facebook page on July 21, 2017, this “hack video” currently has 24.4 million views and 662,000 engagements.”

“A second sponsored video, “Samsung Galaxy S8 – Does It Suck?,” was uploaded to the Unbox Therapy YouTube channel on April 3, 2017. This review video currently has 5.8 million views and 113,000 engagements.”