Woolf+Lapin, Fantasia and Genre VR Get Write-up In Indiewire

Indiewire’s Chris O’Falt wrote a piece about how genre filmmakers are using VR to create a different type of immersive thrill. He interviewed virtual reality creators from this year’s Fantasia Film Festival who relate how powerful a tool 360 VR can be for action and horror filmmakers.

“Genre fans and filmmakers once again this summer flocked to Montreal for the Fantasia Film Festival, which has established itself as a premiere platform for discovering exciting and out-of-the-box genre films. However, this year’s though festival-goers weren’t only seeing cutting-edge works in packed theaters, but lining up to experience one of the festivals two pop-up VR arcades.”

“It was an eclectic VR selection ranging from animation to horror, and from science fiction to poetic experimental experiences” said Marc Lamothe, the festival’s co-Director. “The response from both the regular public and industry attendees was absolutely overwhelming.”

“Partnering with the Montreal-based talent agency Woolf + Lapin, Fantasia’s Samsung Gear VR Experience brought in 12 360-experiences that showcased the different ways genre filmmakers were using virtual reality.”

Please read the whole Indiewire article here.

Unboxtherapy’s Lewis Hilsenteger is a Cut Above With the Dollar Shave Club

This is Unboxtherapy’s latest integration for the Dollar Shave Club.

From Tubular Insights:

“We all remember the first time that we watched “DollarShaveClub.com – Our Blades Are F***ing Great.” Published in March 2012, the oldest video on Dollar Shave Club’s YouTube channel currently has 24.7 million views and 180,000 engagements, according to Tubular Labs.”

“Lately, Dollar Shave Club has been cleverly using sponsored video, the industry’s fastest growing marketing channel, to accomplish something that hasn’t been seen in these parts for more than 140 years. In fact, this form of collaboration was first described by Mark Twain in Chapter 2 of The Adventures of Tom Sawyer, which was published way back in 1876. That’s right, Dollar Shave Club has figured out how to get its friends to whitewash the modern equivalent of Aunt Polly’s fence, or to be more literal, the brand is sponsoring a wide variety of influencers to create sponsored videos on YouTube and Facebook that are engaging and also happen to promote the brand’s amazing razors and grooming products.”

“So, how are they doing? Well, I’m glad you asked.  Dollar Shave Club is currently working with 24 content partners, who have created 69 sponsored videos. The most popular is “8 Groovy grooming hacks to keep you feelin’ fly this summer!” Uploaded to Blossom’s Facebook page on July 21, 2017, this “hack video” currently has 24.4 million views and 662,000 engagements.”

“A second sponsored video, “Samsung Galaxy S8 – Does It Suck?,” was uploaded to the Unbox Therapy YouTube channel on April 3, 2017. This review video currently has 5.8 million views and 113,000 engagements.”

Jim Donovan Directed TV Series, 21 Thunder, Premieres Tonight

“In the cutthroat world of pro soccer, a club lives and dies by the stars on its under-21 team. They are the future and lifeblood of any franchise, but most will never make it. 21 THUNDER is the story of the Montreal Thunder U21 team, following the team’s star players on and off the field. A story of love, crime, race, sex and athletic glory, at its core the series is about how a group of players and coaches unite as family in the whirlwind of life, one step away from the pros.”

Globe and Mail reviews the CBC show.