Pierre “Pyaré” Friquet is a French XR creator and director whose work spans fiction, documentary, video games, and immersive experiences. A graduate of the Film & Television Institute of India, he developed early on an approach that blends classical storytelling, technological innovation, and sensory experimentation.
PYARé is best known for his award-winning immersive works. Spaced Out, his aquatic VR installation, was selected at the Sundance Festival and showcased in the cultural program of the Paris 2024 Olympic Games. His VR documentary You Destroy, We Create, produced by Meta, was nominated for an Emmy Award and won a Peabody Award. His pieces Jet Lag, Vibrations and Patterns have been presented at Cannes, NewImages, MUTEK, and the Festival du Nouveau Cinéma.
His work as a director and narrative designer also extends to video games (Captain Nemo, Kei’s Dream), AR, video mapping, immersive domes, and social VR. He has collaborated with major artists and institutions, including Jean-Luc Godard, Jean-Michel Jarre, Marc Caro, Chanel, Christie’s, Orange, and the French Ministry of Culture.
PYARé is the founder of NiGHT Immersion, a studio combining art and technology, behind MeRCURY, a waterproof VR mask designed for pool-based experiences. His work has been featured in Wired, Forbes, The Verge, Vice, CNET, and Rolling Stone.
After living in India, South Africa, and Canada, he is now based in Paris, where he is completing a video game for Meta as well as a documentary for an American streaming platform.