Sébastien Paccioni is profiled in Infopresse as the young professional to watch. We have written about him before in connection with exo7, the design company he co-founded and co-owns with Maya Rioux, a talented artistic director in her own right.
Sébastien, and exo7, are also using the right combination of talent and strategies to market films online. This step involves getting in on the ground floor; and that means the script. It’s figuring out the nuts and bolts of the plot, the overall subject matter, and the characters all in the aim of developing the brand. Then comes the next important part, “tailoring the media strategy to suit the particular audience for that film.” And successful branding is what Sébastien is all about.