ChAIR | Epic Games contacted us some months back with the desire to work with some of our talents to increase their visibility on Youtube. While the ground-breaking Inifinity Blade video games remain some of the most popular to ever release on the App Store, and that success has also spawned a series of hit novels, ChAIR still felt their presence on Youtube could be elevated.
We explored several ideas until Woolf + Lapin suggested they pair up with some of Maker Studios’ talent to explore how they could complement ChAIR’s on-going marketing efforts and increase Infinity Blade’s visibility on Youtube. It was clear that bringing the talented teams at ChAIR and Maker together would help broaden the game’s audience even further.
The Maker campaign kicked off last week with this fun Lore Video, which highlights some backstory, character arcs and stakes in practically one minute flat.
For those who don’t know, Maker is a next-generation media company founded by YouTube talent and home to online video’s top digital stars. Maker Studios’ vertical The Game Station (TGS), the second largest gaming network on YouTube, can exponentially expand the fan community around a game by incentivizing major talent within its network to create content around a spectacular property. Maker’s exclusive network of pop culture influencers entertain an audience of over 70mm unique users.
Youtube talents’ influence over their audience does great things; but it’s also about the needle and it is a great way to directly affect sales in an engaging way.