Becoming the Sound Trooper

YouTube junkie, technology enthusiast, caffeine addict and self-proclaimed merchant of cool, Lewis Hilsenteger is behind Unbox Therapy, the place where products gets naked…

William Winram Breaks Record

We thought we’d kick off 2014 with this recently released clip showing William Winram’s world record 145 meter (50 stories) underwater dive on a single breath.

The Watermen Project

Woolf + Lapin is proud to be collaborating on the development of a documentary project with self-professed shark publicist William Winram, a waterman in his own right.

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In 2012, the Watermen Project embarked on an expedition to Isla de Guadalupe, Mexico. Along with the team (Dr. Mauricio Hoyos and Fred Buyle) William placed 11 acoustic tags on Great White Sharks to study their migratory behavior. The goal of these studies is to further understand their long term movements to in turn propose conservation and management plans.

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It is no accident that William, adrenaline junkie par excellence, happens to be the current free-diving world record holder (145m or 50 stories). Clearly, William and his team go where none have gone before.

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William Winram does not need breathing equipment nor a cage to be with sharks.

Screen shot 2013-11-12 at 9.30.36 AM A breath hold is all they need.