The music video was directed by Brent Bonacorso.
Hints of Russian aristocracy give it a Tolstoi feel.
Nice car crash of a vintage Citroën… wicked underwater car photography.
The video was produced by Thom Fennessey of Collaboration Factory.
The Watermen Project
Woolf + Lapin is proud to be collaborating on the development of a documentary project with self-professed shark publicist William Winram, a waterman in his own right.
In 2012, the Watermen Project embarked on an expedition to Isla de Guadalupe, Mexico. Along with the team (Dr. Mauricio Hoyos and Fred Buyle) William placed 11 acoustic tags on Great White Sharks to study their migratory behavior. The goal of these studies is to further understand their long term movements to in turn propose conservation and management plans.
It is no accident that William, adrenaline junkie par excellence, happens to be the current free-diving world record holder (145m or 50 stories). Clearly, William and his team go where none have gone before.
William Winram does not need breathing equipment nor a cage to be with sharks.
A breath hold is all they need.
On The Job By Patrick Boivin
On the Job is a new short by Patrick Boivin.
It is also scripted by writing partner Randall Lobb who also happens to do voices, namely that of Roméo Bulté Boivin who plays “Tom.”
It will crack you up with its slapstick, potty humor fun.
Brent Bonacorso Directs Elton John’s Home Again
This is Brent Bonacorso’s video of Elton John’s newest single Home Again from the album Diving Board coming out this month.
The music video was produced by Collaboration Factory and Passion RAW.
“It’s the fantastical journey of the Man in the Moon returning to his childhood home, and a bit of a metaphor for Sir Elton himself,” says Brent of the video.
The man is seen, quite picturesquely at that, from the point of view of different ages as he travels across an imaginative landscape back in time to his childhood home.
Visually poetic, right?
Maker Studios Behind Infinity Blade Lore Video
ChAIR | Epic Games contacted us some months back with the desire to work with some of our talents to increase their visibility on Youtube. While the ground-breaking Inifinity Blade video games remain some of the most popular to ever release on the App Store, and that success has also spawned a series of hit novels, ChAIR still felt their presence on Youtube could be elevated.
We explored several ideas until Woolf + Lapin suggested they pair up with some of Maker Studios’ talent to explore how they could complement ChAIR’s on-going marketing efforts and increase Infinity Blade’s visibility on Youtube. It was clear that bringing the talented teams at ChAIR and Maker together would help broaden the game’s audience even further.
The Maker campaign kicked off last week with this fun Lore Video, which highlights some backstory, character arcs and stakes in practically one minute flat.
For those who don’t know, Maker is a next-generation media company founded by YouTube talent and home to online video’s top digital stars. Maker Studios’ vertical The Game Station (TGS), the second largest gaming network on YouTube, can exponentially expand the fan community around a game by incentivizing major talent within its network to create content around a spectacular property. Maker’s exclusive network of pop culture influencers entertain an audience of over 70mm unique users.
Youtube talents’ influence over their audience does great things; but it’s also about the needle and it is a great way to directly affect sales in an engaging way.