Lamar + Nik Save Us From Boring, Formulaic Music Videos

This is MNEK’s “Every Little Word.”

The up and coming directing duo behind the cool video goes by the moniker Lamar + Nik. Despite living in separate states (Oklahoma + Seattle), the directors who make up this exciting and highly creative pair have also helmed music videos for the Pixies, Samantha Crain and Lushlife (for “Magnolia,” which got considerable notice).

In this interview given to NewsOK, Lamar + Nik talk about “the humdrum horrors of what they’ve dubbed the “three-band half-story,” thusly explaining how they are saving us from boring narrative formula one music video at a time.