This is Iggy Azalea’s Bounce (Vision Film) that the directing duo BRTHR helmed about a year ago.
It very much captures the BRTHR savoir-faire not to mention Iggy Azalea’s strong Tupac inspired persona. The Bollywood theme is perfect for the song as well as for Iggy who earlier in May released her album The New Classic, becoming the highest-charting debut.
Needless to say that Woolf + Lapin is quite excited to be working with the young directing duo, who dropped out of film school just a couple of years ago to make videos such as this.
We love their style which, along with the eclectic editing, is always a good mix of honest grit and rich texture.